Negative Space e. V. is an association that is dedicated
to improve the image of St.Pölten by transforming ugly and
blank spots into beautiful murals. The association seeks
out those negative places of the city and talks to the owners
trying to gain new walls as canvases for the graffiti artists
that the association selects. This project could vastly improve
the creative image of St.Pölten and possibly turn it
into a metropole for graffiti artists around the world.
The name Negative Space was chosen for the project,
as it refers to the empty, ugly and blank places of St.Pölten
that could be painted by artists in order to add value to
the area and overall to St.Pölten.
Now a logo had to be created that fits the project, consists
of a visual pun and refers to St.Pölten. Staying true to
the name, Negative Space, the motive of a wolf (which stands
for St.Pölten as it is represented in the coat of arms of
the city), that creates a negative space in the shape of a
spraycan between its legs was chosen as a logo.